Who Are the Millennials?
Before we explain how millennials are redefining design, we better first explain who exactly these millennials are.
Millennials are often referred to as Generation Y, following Generation X. Most think this demographic ranges in birth years that span from 1980 to the early 2000’s. Imagine for a moment what this generation has witnessed so far in their lives, and perhaps what their parents have witnessed and how that has shaped their upbringing.
Author, Eldwood Carlson, who penned The Lucky Few: Between the Greatest Generation and the Baby Boom, refers to this demographic as Generation 9/11, noting the upswing in births after 1983 that abruptly ended once 9/11 hit. According to many theories, this generation has specific traits due to its timing of birth. The main traits resulting in a civic-minded generation who have a strong sense of duty, and local and global community awareness. Imagine how that way of thinking could affect home design….
Lifestyle of a Millennial
When researching this topic, one main theme kept reappearing in terms of a millennial lifestyle and what this generation holds high and values: Money & Success.
A Monitoring the Future study by University of Michigan, showed a dramatic increase resulting in 75% of millennials noting that wealth was a very important life attribute. This study also noted dramatic decreases in the desire for lifestyles that:
- Keep abreast of political trends and events, dropping to 35%
- understand or try to solve philosophical meanings of life, dropping to 45%
- desire to be involved in environmental clean-up, dropping to 21%
These statistics don’t seem to align with the earlier-mentioned traits of millennials being civic-minded and having a strong sense of duty, locally and globally. But with this dichotomy in mind, let’s look at some recurring home designs that builders and home designers are noting popular among millennials.